Hey You Guuuyyysss! The Electric Company goes to Five Days a Week

Get out your circuit breakers as The Electric Company turns into a power strip! Starting September 7, Sesame Workshop's hit program The Electric Company will be charging up PBS KIDS GO! with a daily dose of literacy superheroes and wily pranksters. Six-to-nine-year-olds will be able to tune in every day to see Hector, Jessica, Lisa and Keith outwit their scheming neighborhood prankster-counterparts in a way that reinforces strong literacy skills and teaches kids that reading isn't just for school - reading is cool.

“Reading and writing are critical developmental areas for children and children who are struggling with literacy skills by second grade are often at risk for never being able to catch up,” said Linda Simensky, VP, Children’s Programming, PBS. “By offering The Electric Company every weekday on PBS KIDS GO!, we are opening the doors for more children to explore reading and just how much fun it can be.”

Kids are plugged into The Electric Company making it the #1 show on PBS KIDS GO! in its block—and the current doesn’t stop there. The show’s hit website, pbskidsgo.org/electriccompany, has had nearly four million site visits and over 11 million Electric Company video clips played since its launch in mid-January 2009.

You can see The Electric Company every weekday at 5 p.m. on WGVU TV, starting Tuesday, September 8.